{"id":428,"date":"2018-03-08T04:02:34","date_gmt":"2018-03-08T04:02:34","guid":{"rendered":"https:\/\/www.goshbuzz.com\/?p=428"},"modified":"2018-09-28T09:54:21","modified_gmt":"2018-09-28T04:24:21","slug":"mostly-f-is-the-shape-in-which-you-read-online-content","status":"publish","type":"post","link":"https:\/\/www.minutecrunch.com\/mostly-f-is-the-shape-in-which-you-read-online-content\/","title":{"rendered":"(Mostly) &#8216;F&#8217; is the shape in which you read online content!"},"content":{"rendered":"<p><span class=\"NormalTextRun SCXO163255122\">Do you know we read a web-page in a very\u00a0<\/span><span class=\"NormalTextRun SCXO163255122\">different<\/span><span class=\"NormalTextRun SCXO163255122\">\u00a0manner than we read a newspaper or a book. Eye-tracking study has\u00a0<\/span><span class=\"NormalTextRun SCXO163255122\">revealed<\/span><span class=\"NormalTextRun SCXO163255122\">\u00a0that most of the\u00a0<\/span><span class=\"NormalTextRun SCXO163255122\">people read<\/span><span class=\"NormalTextRun SCXO163255122\">\u00a0web-page in &#8220;F&#8221; pattern! In layman&#8217;s language, we can call is &#8216;web-page scanning&#8217;. It is so as\u00a0while reading a web-page, we get lazier! At start, we read each word of upper paragraphs, then we start\u00a0<\/span><span class=\"NormalTextRun SCXO163255122\">little<\/span><span class=\"NormalTextRun SCXO163255122\">\u00a0scanning in subsequent paragraphs &amp; while coming to end, we start aggressive scanning. Another reasons are: on web-page, we are efficiently looking for a specific information &amp; we\u00a0<\/span><span class=\"NormalTextRun SCXO163255122\">simply<\/span><span class=\"NormalTextRun SCXO163255122\">\u00a0don&#8217;t have time to read each\u00a0<\/span><span class=\"NormalTextRun SCXO163255122\">word<\/span><span class=\"NormalTextRun SCXO163255122\">. So, our eyes act like scanners from the very start &amp; our reading graph goes like as shown in the image of this post. It&#8217;s &#8220;F&#8221; shaped (&amp; it&#8217;s unbelievable!)<\/span><\/p>\n<p>Source:\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content-discovered\/\">Nielsen Norman Group (Original Eye-tracking Study)<\/a>, <a href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\">Nielsen Norman Group (2017 Eye-tracking Study)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know we read a web-page in a very\u00a0different\u00a0manner than we read a newspaper or a book. Eye-tracking study has\u00a0revealed\u00a0that most of the\u00a0people read\u00a0web-page in &#8220;F&#8221; pattern! In layman&#8217;s language, we can call is &#8216;web-page scanning&#8217;. It is so as\u00a0while reading a web-page, we get lazier! At start, we read each word of upper&hellip;<\/p>\n","protected":false},"author":4,"featured_media":1950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,23,35,4,22,13,70,5],"tags":[66,67,111,112,108,113,114,115,116],"thb-sponsors":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.minutecrunch.com\/wp-content\/uploads\/2018\/09\/F-Shaped-Pattern-For-Reading-Web-Content-Nielsen-Norman-Group-Original-Eye-tracking-Study-WinfiY-crunch.jpg?fit=785%2C364&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9V90w-6U","_links":{"self":[{"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/posts\/428"}],"collection":[{"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":0,"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/media\/1950"}],"wp:attachment":[{"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/tags?post=428"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/www.minutecrunch.com\/wp-json\/wp\/v2\/thb-sponsors?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}