How much (or how little!) do you read online?

20%! Every time you visit a web-page, it’s most likely that you read only 20% of that web-page ‘text’ content. But why? It’s simple – because you don’t have time to read every word written on that page & you just efficiently scan the web-page to find the information you are looking for (and one more thing – that you are smart)! The fact that 90% of the information that is fed to our brain is by visual means and not by reading text can also be of support to this study!

Source: Nielsen Norman Group, Thermopylae Sciences + Technology.